The Business of Selling Toys to Your Inner Child

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Mattel Inc.'s American Girl now has new adult cocktails at its in-store cafes and grown-up dresses that mimic outfits worn by its dolls. Lego A/S has more than 100 sets designed specifically for adults. Build-A-Bear Workshop Inc., which lets kids design their own teddy bears, has a line of racy stuffed animals only for customers 18 and over. Even McDonald's Corp. is now serving adult Happy Meals. (Yes, you get a toy.)

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